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2012–present: Red
ResponderEliminarSwift's fourth studio album, Red, is scheduled for release on October 22, 2012.[230] She wrote ten of the album's sixteen songs alone.[231] The remaining six were co-written with Max Martin, Dan Wilson, Ed Sheeran and Liz Rose.[232] Nathan Chapman served as the album's lead producer but Jeff Bhasker, Butch Walker, Jacknife Lee, Dann Huff and Shellback also produced individual tracks.[230] Swift has said that the collaborative album process made her feel "like an apprentice" and allowed her to "paint with different colors".[231][233] Rolling Stone enjoyed "watching Swift find her pony-footing on Great Songwriter Mountain. She often succeeds in joining the Joni/Carole King tradition of stark-relief emotional mapping ... Her self-discovery project is one of the best stories in pop. When she's really on, her songs are like tattoos."[234] The Guardian described Swift as a "Brünnhilde of a rockstar" and characterized Red as "another chapter in one of the finest fantasies pop music has ever constructed".[235]
As part of the Red promotional campaign, representatives from 72 worldwide radio stations will be flown to Nashville during release week for individual interviews with Swift.[236] She will make television appearances on The Ellen DeGeneres Show, Good Morning America, The View, the Late Show with David Letterman, Nightline and 20/20: All Access Nashville with Katie Couric.[237] She performed at the MTV VMAs in Los Angeles, and will also perform at Germany's MTV Europe Music Awards and Australia's ARIA Music Awards.[238][239] Swift is offering exclusive album promotions through Target,[240] Papa John's[241] and Walgreens.[242] She became a spokesmodel for Keds sneakers,[243] released her sophomore Elizabeth Arden fragrance,[244] and continued her partnerships with Covergirl, Sony Electronics and American Greetings, as well as her unofficial brand tie-ins with Ralph Lauren and Shellys.[245] The album's lead single, "We Are Never Ever Getting Back Together", was released in August 2012. The song became Swift's first number one on the US Billboard Hot 100 chart, recording the highest ever one-week sales figures for a female artist.[246] A second single, "Begin Again", was sent to country radio in September 2012.[247]